Promo products vendor going wireless

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Las said Wednesday it has signed a deal with 2Roam Inc., Redwood City, Calif., to provide wireless access to its promotional products. The move turns up the heat in the ultra-competitive promotional products industry, where such companies as Ha-Lo Industries Inc. are developing new ways for marketers to buy logo products. iSwag, Las Vegas, said its system will be called iTrac Everywhere. It'll allow customers to place and track orders.
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