Promotional product sales off 10.9% in third quarter

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Trevose, Pa.—The sale of promotional products, such as logoed pens, pads and clothing used as marketing giveaways, fell 10.9% in the third quarter compared with the same period in 2008, according to the Advertising Specialty Institute (ASI).

Third-quarter sales totaled $5.6 billion, down from $6.2 billion in the year-earlier period. The sales decline compares with a 13.9% decline in this year’s second quarter and an 18% drop-off in the first quarter, indicating that the skid in advertising specialty products sales is slowing slightly.

This is the fifth consecutive quarter that industry revenue fell. The decline began in the third quarter of 2008, when sales dipped by 1.6%, according to ASI.

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