Provident Bank unveils new brand identity

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Montebello, N.Y.—Provident Bank, a commercial lender, unveiled a new brand identity, developed by brand consultancy TippingSprung, New York. The new identity features a new logo of interconnected blocks, which will be used in marketing collateral and online. Provident also announced a new advertising campaign, created by Austin & Williams, Hauppauge, N.Y., that will be launched in February. The campaign will have the tagline "Connecting people with opportunities" and will include print, radio and direct mail.

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