The Four Ps of Social Media Engagement

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BtoB's recent "2008 Marketing Priorities and Plans" survey of 213 b-to-b marketers found that 80% of respondents do not currently use social media as part of their marketing strategy. But the Web 2.0 world is not going away. Quite the contrary, it only stands to get bigger and more pronounced in the months and years ahead. Want to get a jump start on social media but are still a bit skittish about how it works in the marketing realm? For some ideas, go to Susan Getgood's blog Marketing Roadmaps.
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