Publicis Groupe acquires Kekst and Co.

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New York—Publicis Groupe announced the acquisition of privately held Kekst and Co., a strategic and financial public relations firm.

Financial terms of the deal were undisclosed. Kekst and Co. will continue to operate autonomously under its own name as a member of Publicis Groupe’s specialized agencies and marketing services group. The agency will continue to be led by founder and CEO Gershon Kekst.

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