Publicis Modem hires creative director

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San Francisco—Publicis Modem San Francisco has hired Alex Lyman as VP-creative director on its LG Mobile account, a new position at the agency. Lyman was previously associate creative director at Goodby, Silverstein & Partners, San Francisco, working on its Adobe Systems and Hewlett-Packard Co. accounts. In his new role, Lyman will be responsible for leading creative on the agency's LG Mobile account, as well as contributing to business development at Publicis Modem San Francisco and in partnership with Publicis & Hal Riney, San Francisco (a sister agency).
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