Most publishers now sell integrated advertising packages

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Southborough, Mass.—The majority of publishers now sell integrated advertising packages across various media channels, according to a new report from content management company Godengo+Texterity. “The 2012 Publisher Monetization Survey” took the pulse of 139 publishers from the b-to-b, consumer and association sectors. The survey was conducted online in August and September. Fifty-one percent of respondents reported that they sell ad packages across media channels “to some degree,” while 37% said they sell integrated ad packages “very much so.” Only 13% said they do not sell integrated ad packages. The survey found most advertisers are willing to spend money on cross-channel media campaigns. Asked if their advertisers create specific ads for each medium, 53% of respondents said “to some degree” and 32% said “very much so.”
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