Quantivo offers new multi-event analysis of customer behavior

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San Mateo, Calif.—Behavioral analytics company Quantivo has extended its on-demand solutions to include discovering customer behavior in response to multiple transactions and programs, over multiple Web visits and over time.

Quantivo said the service can help determine which combinations of online offers increase conversion rates; identify product affinities within baskets that contain multiple items; recognize the sequence of events that lead to and follow the purchase of specific items; and quantify both the direct and indirect lift generated by multiple promotions.

The company said the new service could help marketers understand which leads were most likely to close.

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