First-quarter ad spending plummets 12%

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New York—Total ad spending in the U.S. declined 12% in the first quarter, compared with the year-earlier period, according to Nielsen Co.

All media categories were down in the first quarter, with local Sunday newspaper supplements showing the greatest decline (down 37.7%).

Ad spending in b-to-b magazines declined 29.9%, spot TV was down 28.9% and national newspapers were down 27.7%, according to Nielsen.

Spanish-language TV fared the best (down 1.1%), followed by cable TV (down 2.7%) and Internet advertising (down 3.4%).

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