Online advertising spending will increase 144% over the next five years, from $6.6 billion in 2003 to $16.1 billion in 2009, according to a forecast presented in late July by Jupiter Research Senior Analyst Gary Stein at the Jupiter/ClickZ Advertising Forum Conference & Expo 2004. Online advertising spending is expected to rise to $8.4 billion this year. Much of the increase is being fueled by paid search, which is projected to grow at a compound annual rate of 30% over the next two years. Display ads and online classified ads are projected to grow more than 25% over the same period. Stein predicted that by 2008, online ad spending will be about even with magazine ad spending and, by 2009, "it's going to pull ahead."
Gateway places ad account in review
Gateway has placed its advertising account in review and will consolidate all its business with one agency of record, according to David Hallisey, a Gateway spokesman. Gateway currently uses two agencies: Leo Burnett USA, Chicago, for its consumer and corporate business, and Grey, New York, for b-to-b. Both agencies have been invited to participate in the review, as well as an undisclosed number of other agencies. A decision is expected at the end of this month, with new work to be introduced in the fourth quarter of this year, Hallisey said. He declined to name other agencies in the review or to disclose the size of the account. Sources estimated the account to be worth $40 million.
Fetherstonhaugh to lead OgilvyOne
OgilvyOne has named Brian Fetherstonhaugh CEO, effective in October, to succeed current CEO Reimer Thedens. Thedens will remain as chairman of OgilvyOne until his retirement in 2005. Fetherstonhaugh is currently chairman of global brands for Ogilvy & Mather Worldwide. John Seifert will succeed Fetherstonhaugh as chairman of global brands. He is currently global leader for American Express Co., BP and DuPont at Ogilvy & Mather Worldwide.
KeyBank breaks new ad campaigns
KeyBank, a subsidiary of financial services company KeyCorp, has launched two new ad campaigns under the tagline "The Key difference." The b-to-b campaign uses print and TV to position KeyBank as a trusted advisor to corporate clients. The consumer effort uses TV, outdoor and in-branch advertising to emphasize KeyBank's outstanding customer service. Both campaigns were created by KeyBank in conjunction with its ad agency, GSW Worldwide.
Tocquigny names Hausladen president
Tocquigny Advertising, Interactive + Marketing announced that Valerie Hausladen has been named president, from principal. She succeeds Yvonne Tocquigny, who will remain CEO. Prior to joining Tocquigny in 2001, Hausladen was marketing director of public sector business at Dell Computer Corp.
Enterprise security market grows steadily
The enterprise security market is expected to be $2.9 billion this year and grow to $6.6 billion by 2008, according to a study by the Radicati Group. The market includes certificate authorities, vendors of e-mail encryption solutions, enterprise smart cards, and antivirus and antispam products. E-mail encryption, the fastest-growing segment, is projected to grow at an average annual rate of 71% over the next four years, from $34 million this year to $287 million in 2008.
Open source network changes name to OSDN
OSDN (Open Source Development Network), a network of news and information sites for IT managers, has changed its name to OSTG (Open Source Technology Group). OSTG is a wholly owned subsidiary of VA Software Corp. The new name and tagline for the sites, "Where technology is going," is intended to reflect the growing adoption of open source technologies. The company also has a new URL: www.ostg.com.
Lynch, Jones & Ryan launches campaign
Lynch, Jones & Ryan, a financial services company, launched a branding campaign aimed at institutional investors. The campaign was developed by Hanft Raboy & Partners and has the tagline "Beyond question."