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VNU puts European b-to-b unit in play

VNU Group, the media giant that was purchased by a group of private equity firms earlier this year, said last week that it is exploring strategic alternatives for its Business Media Europe group, including a possible sale. The group owns more than 70 print publications, including Accounting Age and Management Team, and several associated Web sites. About 25% of the group's ad revenue is generated by online media. The company said it is considering alternatives for BME because its properties do not align with VNU's marketing information and media measurement businesses. VNU Business Media, the company's U.S. b-to-b unit, recently sold Architecture and Architectural Lighting to Hanley Wood. Financial terms of the deal were not disclosed. Hanley Wood plans to merge Architecture into its newest publication, Architect, which debuts this month.

BMA elects directors; adds 29 new members

The membership of the Business Marketing Association last week elected nine directors to lead the organization in 2006-2007. They are: John Favalo, managing partner, Eric Mower & Associates, and BMA chairman; Keith Pigues, VP-marketing, U.S. operations, CEMEX, and BMA vice chairman; Maralah Rose-Asch, publisher and editor, Gardner Publications; Bob Goranson, partner-account strategy and planning, Mobium Creative Group; Jeffrey Hayzlett, VP-CMO, Eastman Kodak Co. Graphic Communications Group; Kirby Strickland, president, Strickland & Co.; Gary Plaster, senior VP-Charter Consulting; Meg Goodman, CMO, Townsend Agency; and Ralph Oliva, executive director, Institute for the Study of Business Markets, Penn State University. The BMA also added 29 new members from companies including General Electric, Siemens and Hewlett-Packard to reflect its mission of representing broad corporate marketing functions, not just marketing communications.

NASDAQ launches advertising campaign

The NASDAQ stock market announced the launch of a new ad campaign with the tagline "Life+the companies that move it forward." The TV campaign was developed by McKinney & Silver and salutes the companies listed on the NASDAQ stock market and how they improve people's lives.

New Hope Natural Media buys NPIcenter

Penton Media has bought NPIcenter, an online information resource for professionals in the nutraceuticals, nutritionals, dietary supplements, cosmetics and food industries. Financial terms of the deal were not disclosed. NPIcenter will become part of Penton's New Hope Natural Media, which covers the natural products industry. NPIcenter's flagship product is, which garners more than 400,000 visits from natural supply executives per month. NPIcenter also produces opt-in electronic newsletters, including "NPI Daily" and "NPIWatch," a weekly.

Prism Business Media plans to cut 56 jobs

Prism Business Media plans to cut 56 jobs by the end of the year as part of a continuing restructuring effort. The majority of cuts will be from the production, finance and audience marketing groups, and will mostly affect the company's offices in Overland Park, Kan., and Indianapolis. Sales and editorial will not be affected, according to the company. The planned cuts will leave Prism with about 900 employees.

Canon rolls out `color' ad campaign

Canon USA has launched a new ad campaign, "What's Next for Color," to support its new color printing products. The effort, which has a media budget of $15 million, includes print, radio and outdoor. Print ads are running in BusinessWeek, Computerworld, Forbes, In-Plant Graphics, Network World, Time and The Wall Street Journal.

Epsilon restructures into four divisions

Epsilon announced a reorganization of its operations into four internal business groups under the Epsilon brand. Epsilon said the changes were made to "support growing demand for integrated, multichannel marketing solutions under one brand." The four groups are: Epsilon Data Services, Epsilon Interactive Services, Epsilon Agency & Direct Services and Epsilon Strategic Database Services.

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