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Ziff Davis' ‘Baseline' wins Grand Neal Award

Ziff Davis Media's Baseline won the Grand Neal Award at last month's 51st annual Jesse H. Neal National Business Journalism Awards. The magazine won for the story, "We Did Nothing Wrong," which chronicled how inferior radiation dosage software led to the deaths of at least five patients. International Data Group's CXO Media won four awards, three by CSO magazine and one by CIO magazine. IDG also won best Web site for Lew McCreary, editorial director of IDG's CXO Media unit, won the G.D. Crain Jr. Award for outstanding contributions to the development of editorial excellence in business media. VNU Business Media's Whitney Sielaff, publisher/editorial director of National Jeweler, won the Timothy White Award for editorial integrity. IDG's Scott Berinato, senior editor of CIO and CSO, won the McAllister Editorial Fellowship.

Penton shutters title, buys Power Database

Penton Electronics Group, a unit of Cleveland-based Penton Media, announced last week that it will discontinue Wireless Systems Design. The March issue was the last for the publication. The electronics group said Electronic Design and Microwaves & RF and related Web sites will include additional editorial coverage of developments in the wireless sector. The electronics group also announced that it has acquired Davis Marketing Communication's Power Database, an online database of power semiconductors and power supplies. The database is being integrated into the Web site.

Jupiter Research sees strong online ad growth

Online advertising will continue to grow over the next several years, led by several key industries, according to a March report by Jupiter Research. The report found that several categories will post double-digit compound annual growth rates by 2009, including automotive (33.8%), health care (19.7%), travel (18.3%) and household goods (15.1%). Also in the report, Jupiter advised ad agencies and publishers to pursue industries that will grow quickly and represent sizable billings in online advertising. Some of these fast-growing industries are computer hardware and software, telecommunications, travel, financial services, automotive, and media and entertainment, according to Jupiter.

Visa plans to update logo, brand identity

Visa International announced plans to update its brand identity, which will include a new logo, to reflect Visa's service offerings to financial institutions, merchants and cardholders. The new brand, to be rolled out this fall, will be designed to work across new technologies and payment channels, such as the Internet, mobile phones and handheld devices. In addition to appearing on cards, the new Visa mark will appear in ads, on the Web, in retail locations and at events.

EBay names BBDO agency of record

Auction site eBay has selected BBDO New York as its marketing agency of record in the U.S. to handle its estimated $250 million account. BBDO will be responsible for all of eBay's marketing operations, including TV, print, Internet and direct marketing. EBay's previous agency was Goodby, Silverstein & Partners.

Google to acquire Web analytics firm Urchin

Google announced it has agreed to acquire Urchin Software Corp., a Web analytics company. Terms of the deal, which is expected to close this month, were not disclosed. Google plans to make Urchin's Web site analytics software available to Web site owners and marketers.

Lexmark selects Doner as global ad agency

Lexmark International, which develops printing and imaging products, has named Doner as its global advertising agency of record. Doner, which was selected as Lexmark's U.S. agency of record last year, will develop global advertising for the company. The account will be handled by Doner's Detroit headquarters and London office, Doner Cardwell Hawkins.

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