Published on .

"What are your plans for print advertising?"

"We're using print advertising comprised of first-person employee testimonials to drive awareness and understanding of our business strategy."

John F. Beering, director-marketing, Pratt & Whitney Commercial Engine Business

"As we transition from a software vendor to a customer facing solutions provider, we will use broad-reach print to say, `Siebel: It's all about the customer.' "

Andrew Salzman, VP-corporate marketing, Siebel Systems

"We target the C-level with a message that SAVVIS is transforming information technology. We're using print advertising to deliver that message broadly to IT leaders and in selected vertical industries.

Jim Leach, VP-marketing, SAVVIS Communications

Most Popular
In this article: