Reach Marketing to manage Nielsen Business Media lists

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Pearl River, N.Y.—Reach Marketing is now managing Nielsen Business Media subscriber and attendee lists, a masterfile containing 2.3 million postal files of business contacts, 1.4 million email addresses and 1.1 million telephone numbers. Previously managed by Infogroup, Nielsen' lists include sales contacts in apparel, architecture, design, photography and retail, as well as subscribers to such publications as Contract, Hospitality Design and Kitchen and Bath Business. Nielsen sales contacts also include attendees to its conferences and expos, including the retail expo ASD and the Imprinted Sportswear Shows.
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