Will the real Martha Stewart please stand up?

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What do Martha Stewart, Diana Ross, Jesse Jackson, Pat Boone, Bill Murray, Terry Bradshaw, Moses Malone, Dean Martin and Ricky Martin have in common? They're all on the payroll at Publishers Press, a magazine printing company based in Sheperdsville, Ky. Of the company's 1,700 employees, a surprising number have names in common with celebrities-a source of many a chuckle at the company over the years. Earlier this year, the company decided to use some of its "star" employees in an ad campaign, said Ned Kulka, marketing director. One execution, "Meet Martha Stewart," was recently honored as a finalist for a Creative Excellence in Business Advertising award. The ad, created by the company's four-person in-house marketing department, featured a smiling Publishers Press account services representative named Martha Stewart, who has been with the company for 27 years. "Okay, maybe she can't tell you how to make eggshell votives for your handmade candle. ... But she can give you tips on getting a great looking magazine every issue," the copy reads. As if the CEBA nod weren't enough, the ad inspired the most famous Martha Stewart-of Martha Stewart Living Omnimedia-to devote an episode of her new live syndicated show, "Martha," to women who share her name. During the show, Stewart held up the Publishers Press ad, citing it as the reason that 164 Martha Stewarts were in the studio that day. Subsequent ads in the campaign will feature Publishers Press employees Jesse Jackson, Moses Malone and Diana Ross, Kulka said. -Mary E. Morrison

In other CEBA-related news, BBDO New York won the Grand CEBA for its GE "Ecomagination" campaign at the 10th annual awards ceremony in New York last month. Though there were a few technical difficulties at the event, presenters and honorees made the best of a difficult situation. Lynn Giordano, chief creative officer at Gotham, and John Colasanti, president of Carmichael Lynch, kept their game faces on and kept the ceremony moving when visuals of finalist ads continually failed to appear on the projection screen behind them and categories of winners were out of order. "I don't know how we went from [category] four to nine, but we have," Colasanti said. John Osborn, president-CEO of BBDO New York, who came to the podium with Judy Hu, global executive director-advertising and branding at GE, to accept the Grand CEBA, danced on stage to mimic the dancing elephant in GE's campaign when the ad failed to appear on-screen, saying "I'm working it!" -Carol Krol

Talk about brand extensions. McGraw-Hill Cos.' Aviation Week & Space Technology is now offering a branded credit card: a Leading Edge Visa card. The card works like those offered by airlines, only the rewards aren't miles. Instead, the card offers what Aviation Week Exec VP-publisher Kenneth E. Gazzola calls "experience-based rewards." In this case, an "experience" means a MiG-29 supersonic flight over Moscow, an L-39 jet training experience over the Atlantic Ocean or a zero gravity flight in a Boeing 727 over the Gulf of Mexico. Talk about your rewards. -Sean Callahan

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