Recession Resistant Demand Generation and Sales Integration Strategies

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Learn from two leading B-to-B practitioners about the latest approaches to filling the sales pipeline with qualified leads and nurturing them to closing. Discover how marketers are using innovative multi-channel approaches and new engagement-based offer strategies to connect prospects with their brand and generate qualified sales leads. Plus, see how an integrated approach to demand generation and sales lead management shortens sales cycles, converts prospects to buyers and reduces costs while improving the alignment between marketing and sales operations.
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