Red Herring executive joins Standard Media

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Standard Media International, publisher of The Industry Standard, named Barry Soicher VP-conferences and events. Soicher will oversee the development and management of Standard’s national and international conferences, as well as the company’s so-called Rooftop Parties, which will also go international in 2001. Prior to joining Standard, Soicher was VP-events sales at Red Herring Communications Inc. He replaces David Evans, who left the company to join Jupiter Media Metrix.
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