Relevvant debuts social, mobile marketing platform

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San Francisco—Relevvant, an enterprise software company, introduced a new marketing platform that integrates mobile and social data to help advertisers deliver more targeted ads to users. The software includes Relevvant Amass, which helps advertisers build opt-in lists of users; Relevvant Observe, which collects and analyzes user data to develop interest-based profiles; and Relevvant Engage, which helps advertisers manage and execute multichannel campaigns.
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