Relizon completes $189M Epsilon acquisition

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Dayton, Ohio--The Relizon Co. said Monday it has completed its $189 million cash acquisition of marketing software and services specialist Epsilon, Burlington, Mass.Originally announced in August, the merger was quite a feat, as it involved closing a buyout that was agreed to before the Sept. 11 terrorist attacks and completed in the post-attack economic environment. Many deals across numerous industries have been called off since Sept. 11 because valuations changed.Joe Lipscomb, principal of The Carlyle Group and an early investor in Relizon, said in a statement, “This is one of the only leveraged buyout deals to emerge in the face of the weakening economy and events of the last few months.”Relizon snapped up Epsilon for its data mining and data analytics software and services. Thirty-year-old Epsilon works for such clients as Celulares Telefonica, Citrix Systems and Hilton Hotels.Epsilon chalked up record revenues of $120 million in fiscal 2000 and was on track to surpass that before being acquired by Relizon. Relizon had 4,600 employed worldwide prior to the merger and annual revenues greater than $800 million.

--John Evan Frook

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