Report: Marketing executives foresee hiring ahead

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Menlo Park, Calif.—Marketing and advertising executives anticipate a significant increase in hiring activity in this year's third quarter, according to a new study from staffing services company Creative Group. According to “The Creative Group Hiring Index for Marketing and Advertising Professionals,” 22% of the 500 executives interviewed by phone in April said they plan to add full-time staff in the next three months. This compares with only 12% who anticipated hiring in the second quarter. Web design/production, brand/product management and print design/production are the specialties in greatest demand, according to the survey.
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