Report: Mobile display ads to quadruple in five years

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New York—While mobile advertising is still a relatively small market, over the next five years spending on mobile display ads in the U.S., estimated at slightly less than $313 million today, will almost quadruple to exceed $1.2 billion in 2015, according to forecasts from ABI Research.

ABI’s study, titled “Mobile Ad Spending,” reported that marketer expenditures in mobile display ad campaigns have been increasing 25% to 30% year over year. Fueling the trend have been such recent commitments to the channel as Google’s acquisition of mobile display company AdMob and Apple’s acquisition of Quattro Wireless, according to ABI.

ABI provided market projections for spending on commercial mobile messaging, mobile display advertising, mobile search, mobile in-application advertising and ad-supported mobile video.

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