New York—The U.S. trade show market fell to $11 billion in 2009, a decline of 16% compared with the previous year, according to a report released Thursday by AMR International, a strategy consultancy. Nonetheless, the report, "The Global Exhibition Organizing Market: Assessment and Forecast to 2014," predicted that the sector in the U.S. will grow at an average of 5% per year through 2014.
The Chinese event market continued to grow in 2009, but its 5% growth was less than the double digit growth the country had enjoyed prior to the recession. Russia's event market dropped 32% in 2009.
“Exhibitions are still the star of old media, and they will return to growth; but organizers will have to adapt their business models to match the changing needs of both the visitor audience and marketing budget holders,” AMR CEO Denzil Rankine said in a statement.