Research: 84% of e-mail users have clicked through

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Dallas--Eighty-four percent of e-mail users have clicked through from e-mail offers, according to Epsilon, a database marketing and e-mail marketing provider, in its findings from research conducted with GfK Custom Research North America. The survey of more than 400 e-mail users revealed generally high satisfaction with e-mail and mailbox providers, as well as high responsiveness to e-mail communication efforts across multiple channels. Additionally, the data indicate that e-mail campaigns exert a powerful influence over other marketing channels' performance.

The survey also found 73% of respondents report having made an online purchase as the result of receiving a relevant e-mail offer and 51% of respondents report having clicked "forward to a friend" links in marketing e-mail.

--Carol Krol

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