Research finds online game-playing tops online videos and social networks

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Dallas—Playing games is more popular among U.S. Internet users than watching short video clips or visiting social networking sites, according to a research report from Parks Associates.

According to the report, which was based on an online survey of more than 2,000 U.S. adult Internet users, 34% of users play online games on a weekly basis, compared with 29% who watch short online videos and 19% who visit social networking sites.

“Despite the growing popularity of YouTube, MySpace and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities,” said James Kuai, a research analyst at Parks Associates.

Also according to the report, the year-over-year growth rate for frequent online gamers (those who play weekly) was 79%, compared with a growth rate of 46% for frequent users of social networking sites.

However, the growth rate for frequent users of video streaming sites was 123%, which could pose a significant challenge to the gaming industry in capturing the online leisure time of Internet users, according to the report.

—Kate Maddox

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