Return Path adds mobile rendering tool

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New York—Return Path, an e-mail marketing company, has introduced an e-mail rendering tool for mobile devices.

The tool enables marketers to use Return Path’s Sender Score Campaign Preview service before sending e-mails to see what their e-mail campaigns will look like in terms of visual layout on Windows Mobile 5 and 6 and on BlackBerry mobile devices.

In addition to mobile rendering, Sender Score Campaign Preview has added the capability to view e-mail campaigns, prior to delivery, in seven e-mail readers from France, Germany and the U.K.

—Carol Krol

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