Return Path debuts e-mail sender reputation monitor

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New York—Return Path, an e-mail marketing company, has launched Sender Score Reputation Monitor, an e-mail reputation management system that is based on calculating a “credit score” for e-mail.

The score is based on 60 data points from more than 50 million e-mailboxes to quantify a mailer’s reputation. Data gathered include complaint rates, security practices and unsubscribe functionality.

“Sender Score Reputation Monitor is particularly useful for e-mail service providers managing deliverability for multiple clients,” said George Bilbrey, VP-general manager of delivery assurance solutions for Return Path, in a statement. “The data it provides makes troubleshooting delivery issues much easier, giving clear direction to find solutions that will get more e-mail to the in-box.”

—Carol Krol

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