RiechesBaird launches environmental campaign for Toyota b-to-b unit

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Irvine, Calif.—RiechesBaird, a b-to-b branding agency, has rolled out an environmental campaign for Toyota Material Handling USA that touts the environmental benefits of the automaker’s recently introduced 8-Series line of lift trucks. The campaign includes print advertisements, a microsite (, sales collateral and public relations. RiechesBaird said the goal of the campaign is to educate existing and prospective customers about Toyota's attention to the environment. The new truck line surpasses current federal EPA standards by producing 70% less smog-forming emissions, and it also has met California's 2010 emission standards three years early. —Carol Krol
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