Ripple Effects Interactive launches online relations practice

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Pittsburgh—Ripple Effects Interactive has launched a new online relations practice to help companies build stronger relationships with their target audience on the Internet. The new practice is led by David Gong, online relations manager. Gong was previously business development executive at the agency. The online relations practice will help companies generate buzz for their products and services by leveraging social media such as blogs, message boards and social networking sites, according to the company.

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