Rolls-Royce North America picks Sullilvan Higdon & Sink

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Washington, D.C.--Rolls-Royce North America has selected Sullivan Higdon & Sink as its corporate agency of record in the U.S.

The agency said it will create a branding campaign aimed at influencers in Washington D.C. “We wanted to tell our corporate presence and commitment story more aggressively to a number of important constituencies, especially those located in and around D.C.," Mia K. Walton, Rolls-Royce North America’s VP-corporate communications, said in a statement. "We chose Sullivan Higdon & Sink based on their strong background in aerospace, proven record in business-to-business marketing and keen understanding of the Washington market.”

Noted as an automotive company, Rolls-Royce said its customers include more than 500 airlines, 4,000 corporate and utility aircraft and helicopter operators, 160 armed forces and more than 2,000 marine customers, including 50 navies.

--Sean Callahan

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