Rothstein-Tauber launches Influent

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Stamford, Conn.--Marketing research firm Rothstein-Tauber Inc. said Monday that it has started a program to sell syndicated focus groups to financial service companies on a subscription basis. The Stamford, Conn.-based company will market the services under the Influent banner. The program, which will include CD-ROM and video footage, will focus on how accountants, financial planners, attorneys, insurance agents, stockbrokers and others in the financial services field can reach wealthy prospects. Participants in the program will include KPMG, American Express, MetLife Investors and Oppenheimer Funds.
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