Roush Fenway Racing rolls out measurement service

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Concord, N.C.—Roush Fenway Racing, a motorsports marketing organization, has introduced RoushFenwayOnTrack, an ROI measurement service for its NASCAR sponsorship partners. The program will offer Roush Fenway's NASCAR sponsors performance-based marketing services that track marketing objectives such as sales, ROI and brand favorability. Also, Roush Fenway has entered into a strategic alliance with IEG, which provides consulting and measurement services to the global sponsorship industry. IEG will develop customized measurement programs for Roush to offer to its partners. Roush Fenway sponsorship partners include 3M Co., Aflac Inc. and United Parcel Service.
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