RR Donnelley upgrades CustomPoint with campaign management, direct mail tools

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Chicago—Print and marketing services provider RR Donnelley has enhanced its CustomPoint print management solution to boost its direct-mail capabilities.

The new features include campaign management tools with online de-duping features; a point-and-click ability to purchase prospect data online according to rich demographic selection criteria; and the ability to create personalized URLs to link direct mail with Internet landing pages for tracking campaign effectiveness. —Christopher Hosford

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