Russell Investments rolls out brand campaign

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New York—Russell Investments has rolled out a new brand campaign, “Conversation Yields Innovation,” developed by Doremus New York.

The campaign, which will be launched this week in conjunction with the World Economic Forum in Davos, Switzerland, includes print and online. Its message is that in order to improve the financial industry, companies need to listen to their clients and innovate with their clients' needs in mind.

Print ads are running in publications including The Economist, Financial Times and The Wall Street Journal, and online ads are running on financial sites as well as on Facebook, YouTube and industry blogs.

The budget was undisclosed.

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