BtoB, Google form alliance

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San Francisco— announced Tuesday it has formed a strategic global alliance with Google and introduced a new product: Salesforce Group Edition featuring Google AdWords.

The product combines’s on-demand CRM applications with the AdWords platform to help marketers integrate marketing and sales.

“Now there is a single online destination for businesses of all sizes to attract and acquire new customers, while closely tracking the return on their valuable marketing dollars,” said Sheryl Sandberg, VP-global online sales and operations at Google, in a statement.

The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts.

—Carol Krol

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