Salesforce launches social HR tool, landing page editor

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San Francisco— has introduced two new products: an internal HR and productivity tool that mimics social networks and a website-building tool. Salesforce Rypple incorporates technology acquired in the company's recent acquisition of Rypple, whose software enabled corporate goal-setting, recognition of individuals and feedback. The new employee-assessment service, available in April and integrated into Salesforce's Chatter social collaboration tool, allows employees and management to manage team goals and provide feedback and recognition. It also offers gamelike features, including badges, to provide motivation. “Rypple is based on the idea of using the latest social applications to amplify what great managers have always done—aligning people, teams and goals,” Nick Stein, Salesforce director of content, told BtoB. “It's about recognizing great work when it happens, and providing and encouraging real, ongoing feedback in real time.” Salesforce's other new offering,, is a cloud-based website-building tool that enables users to quickly create landing pages with appropriate content or offers. Rypple costs begin at $5 per user per month; is priced at $1,500 per user per month. Discounts are available to early subscribers, according to the company.
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