SAP and Accenture break direct marketing campaign

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Boston—SAP America and Accenture are debuting a direct marketing campaign today aimed at the financial services industry.

The campaign, created by J. Winsper & Co., targets C-level executives and retail banking VPs. It includes flat and three-dimensional direct mail, individual URLs to track executives by title and telephone research.

“We worked diligently to ensure the C-level target was presented with a high-touch, high-class personal approach at every point of contact,” said Jeff Winsper, president of J. Winsper & Co.

Billings were not disclosed.

—Carol Krol

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