SAP debuts ad campaign

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New York—SAP has launched a print and online ad campaign to promote SAP HANA, a database product that stores and analyzes data in one place. The campaign features print ads running in such publications as The Economist, San Francisco Chronicle, San Jose Mercury News and The Wall Street Journal, as well as online ads. One execution, called “SAP HANA v. Oracle Exadata Fact-check Ad,” is a side-by-side comparison of SAP HANA and Oracle Exadata, in response to claims made during Oracle OpenWorld 2012 last week about the two products. The campaign was created by Ogilvy & Mather, New York. The budget was undisclosed.
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