SAP rolls out two social software platforms

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Palo Alto, Calif.—SAP has debuted two new products targeting social media: SAP Jam and SAP Social OnDemand. SAP Jam enables workers to integrate social capabilities into their applications and daily business processes, and more easily connect with their colleagues. SAP Social OnDemand is designed to help marketers better engage with customers to boost brand loyalty, manage reputational risks and pinpoint market opportunities.
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