SAS acquires Assetlink

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Cary, N.C.—Business and marketing analytics company SAS Institute has acquired marketing resource management company Assetlink Corp. for an undisclosed amount.

SAS has partnered with Assetlink for the past four years. SAS said the formal addition of Assetlink's work-flow technology to SAS analytics offerings will help better identify marketing performance in budgeting, planning and resource allocation.

Assetlink is headquartered in Pune, India, with U.S. operations in Pleasanton, Calif. Assetlink's approximately 60 employees are expected to join SAS in the acquisition.

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