Schonfeld & Associates projects modest ad spending recovery next year

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Libertyville, Ill.—Research firm Schonfeld & Associates projects a modest recovery in ad spending next year.

In its annual “Advertising Ratios & Budgets” report, Schonfeld & Associates provides ad spending forecasts across 330 industries and more than 4,600 individual companies.

The report projects that large diversified food companies will spend more than $30 billion on advertising next year, up 1.2% from this year. The pharmaceutical industry will spend more than $24 billion on ads, up 5.4% over this year.

Other big ad spenders next year will be wireless communications providers (approximately $24 billion); automotive companies (more than $18 billion); and telecommunications service providers (an estimated $17 billion). More information about the report is available at

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