Schwaab selects Direct Media as list manager

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Greenwich, Conn.—Direct Media’s BtoB List Management Group has been appointed the exclusive list manager for Schwaab’s Business Product Buyers list. The 120-year-old cataloger targets small-business owners, office managers, purchasing directors and the SOHO market with office supplies. The list contains more than 275,000 names and phone numbers. It was previously managed by Response Media Products and, before that, by Direct Media.

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