Search engine marketing shows signs of stability

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Sunnyvale, Calif.—Search engine marketing expenditures stabilized in the second quarter after a series of accelerating quarterly declines, according to a report from search engine marketing technology company Efficient Frontier.

According to the company's study, "U.S. Search Engine Performance Report: Q2 2009," pay-per-click spending was down 21% in the second quarter of the year compared with the same period in 2008. That represented a slight improvement on the 23% year-over-year decline in the first quarter, which is indicative of growing stability, Efficient Frontier said.

The report was based on an analysis of a fixed sample of the company's U.S. customer base, covering nearly 81 billion impressions and 722 million clicks on search and content ads.

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