SearchIgnite updates media management platform

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Atlanta—Search optimization company SearchIgnite has updated its media-management platform, providing support for handling and reporting on multichannel online campaigns, and precisely assigning credit for sales and conversions.

SearchIgnite 3.2 allows users to set custom attribution rules to credit an individual customer conversion across multiple assisting clicks and ad impressions, rather than the last click receiving 100% of the credit as is typical with standard last-click attribution.

Also, SearchIgnite 3.2 customers can integrate impression and click data from DoubleClicks’s DART for Advertisers, an ad management and serving solution, for the analysis of display ads alongside paid search, search engine optimization and affiliate data tracked by SearchIgnite.

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