Seattle quake rocks DMA conference

'Our building was swaying'

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One conference attendee, Edelman Public Relations Worldwide account executive Megan Goodson, was in her sixth-floor office a few blocks from the convention center when the quake hit. "It was pretty strong over here," Goodson said. "Our building was swaying and rolling. You could really feel the earth rolling."

Some conference attendees were at the downtown Hilton when the quake struck, among them BtoB Senior Reporter John Evan Frook, who was in his room on the 28th floor. "Maids were screaming in the hall," said Frook, who along with two Hilton chefs left the hotel via the fire escape.

No conference exhibitors’ equipment sustained significant damage. But events of last Wednesday underscore the need for conference organizers and exhibitors to be properly insured against earthquakes, which commercial policies do not cover unless specifically included.

The DMA is insured against earthquakes and other natural disasters that might occur during conferences, Wientzen said.

BtoB reporters John Evan Frook and Matthew Schwartz contributed to this report.

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