New York—Lynne Segall has been named senior VP-publisher of Prometheus Global Media's The Hollywood Reporter. Segall joined THR from PMC Media Corp., which publishes DeadlineHollywood.com. Prior to that, Segall was VP-entertainment, fashion and luxury advertising at the Los Angeles Times. She also spent two decades at THR as VP-associate publisher. Lori Burgess, who was named THR publisher last year, will remain with Prometheus Global Media.