Sellers get more help

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Suddenly, helping sellers profit on e-marketplaces and e-commerce sites is the hot ticket. On Monday, fourthchannel Inc., Columbus, Ohio, debuted profitbuilder, a product configuration tool that lets buyers specify the products they want via a series of interactive questions. The offering, said fourthchannel, differs from traditional configurators mainly in that it is offered as a hosted service rather than a client-server application. Pricing details were not released.
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