Show Spotlight: Interop Las Vegas 2007

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Owner/Producer: CMP Technology
What: Flagship of a global business technology event series
Where: Mandalay Bay Convention Center
Date 2007: May 20–25
Date 2008: April 27–May 2
Floor space this year: 152,000 sq. ft.
Floor space last year: 140,000 sq. ft.
No. of attendees this year: 19,500
No. of attendees last year: 17,553
No. of exhibitors this year: 440
No. of exhibitors last year: 395
Producer comment: "Interop has become the one place where the entire business technology market comes together," said Lenny Heymann, general manager of the show. "That means not just the buyers but also resellers, media, analysts, service providers. It's the entire ecosystem."
Exhibitor comment: "[Interop] provides great customer outreach, media and press contacts and marketing opportunities that help build awareness," said Eugene Watts, senior adviser of user relations at Nortel Networks.
Breakdown: The increasing importance of interoperability in the business IT sector is driving growth at the show, which this year saw more than 10% spikes both in the number of attendees and exhibitors. CMP Technology acquired Interop in 2006, bringing marketing weight and resources to help extend the show to new markets, including the most recently announced launch planned for Brazil in 2008.
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