Show Spotlight: Virtual Edge Summit 2011

Virtual Edge Summit 2011

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Producer/Owner: Virtual Edge Institute What: Hybrid show focused on the virtual technologies affecting events, learning and community initiatives Where: Las Vegas Date 2012: Jan. 10-11 Date 2011: Jan. 12-13 2011 floor space: 8,900 net sq. ft. 2010 floor space: 3,800 net sq. ft. No. of attendees in 2011: 437 in-person; 987 online No. of attendees in 2010: 382 in-person; 803 online No. of exhibitors in 2011: 26 No. of exhibitors in 2010: 12 Producer comment: “It's really about the education,” said Michael Doyle, executive director of the Virtual Edge Summit. “Everybody who is in the business is there. We're seeing growth on the corporate side, where more companies are looking to extend their face-to-face events.” Exhibitor comment: “More people attended, but the true growth comes in the acceptance of these technologies,” said James Parker, president at virtual technology provider Digitell Inc. “The first two years, I saw independent meeting planners who saw it as a threat. This year, there was none of that.” Breakdown: The summit focuses on education, providing not only 37 in-person sessions but also an opportunity to see firsthand how virtual environments can complement face-to-face events. Eight different companies offered a live stream of content, showcasing their technology and giving online registrants access to the event. The show was collocated with the Professional Convention Management Association Annual Meeting. —C.W.

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