SIDEBAR: The outsourcing issue

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What about companies that outsource their site: Should they still have dedicated Web staff in-house?

Claire Zinnes will answer that last question with a resounding "yes." A former marketing communications executive, Ms. Zinnes now works as interactive marketing manager for East Hill (Long Island), New York-based Pall Corp., the only employee involved full-time with the Web at the $960 million filtration products company. (NetMarketing, October 1996)

Built by Hensley Segal Rentschler, the site has proven successful for the company. Now Ms. Zinnes spends her time acting as liaison between her company's many marketing departments and Hensley.

Educating her colleagues at Pall about the Web is also part of her job. "People are constantly coming into my office," she says, "and my e-mail is constantly ringing." Without an in-house liaison, communication between the company and the agency would break down.

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