Silverpop introduces free Facebook app

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Atlanta—Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans. Called Social Pull, the app enabless marketers to offer registration forms for email newsletters and events directly to their Facebook fans. The information gathered via the forms is saved in Social Pull's reporting section. “Social Pull allows marketers to easily create social forms for their brands' Facebook pages, enabling them to connect with their fans in a new way and turn social engagement into revenue,” said Adam Steinberg, Silverpop's segment marketing director for social media, in a statement.
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